The Apple TV Factor

Ever wonder what is going on with the Apple TV?  Yeah me neither seeing as it's popularity is shockingly low and it's promotion is even lower.  It does beg the question though as to what is Apple's goal for this device and why aren't we seeing more attention towards it.

I have my own theory or wish that they may attempt to transform it into a home console of sorts the same way most consoles handle games and media (photos, music, video).  I could go even further to think that there would be someway to dock or otherwise tie in with the iPod Touch (the gaming platform it now is) as well as the apps.  This being a totally digital distribution model, working with an already popular device, and now in your living room.  I have to think this is something Microsoft is planning with the Xbox 360 and Zune HD so it is plausible that Apple may also be looking in that direction.

Doing this allows Apple to extend the value of the iPod over the iPhone and helps to differentiate the two devices while providing an even larger inroads to your digital life.  Apple is huge in the personal electronics space and video game sales are also huge, it seems like a business that they could be profitable in despite their computers never being at the forefront of that recreation.